
The first rules of beauty are there are no rules! There are a lot of widely accepted makeup trends and techniques I noticed and while I appreciate them, I have my own unpopular makeup opinions. These are my unpopular makeup opinions on makeup techniques and products that I really enjoy, despite what the majority says. Whatever works for you, works for you. You’re also free to change your mind at any time along the way. I know my makeup preferences have certainly evolved from my teens to my 20s to my 30s. Do any of these makeup trends and techniques surprise you?
Shimmer in the crease
I just love the beautiful simplicity of a one shadow look, especially with a shimmer eyeshadow. With hooded eyes, sometimes shimmer on the lids alone is not really visible while the eyes are open. If you softly buff a shimmer eyeshadow out it creates a beautiful gradient and gives a little shimmer in the crease. I think it creates so much dimension and looks stunning.
Radiant bronzer
Not all bronzers are created equal. In my early 20s, I was all about the matte. Into my 30s, I now really appreciate bronzers with a little glow to them. Even though I have oily combination skin, my outer cheek area is not somewhere I get a natural glow throughout the day. A radiant bronzer, like the IT Cosmetics Bye Bye Pores which is part of my Project Pan series, adds a healthy subtle bronze glow just where I need it.
Moussey liquid lipsticks
Even though they don’t set down and they can be a little messy, I just love this type of formula! It’s something you can reapply without your lips cracking off. They feel nice and have great color payoff. I love the Burberry Lip Velvets and NYX Soft Matte Lip Creams.
Applying blush last
I always love how my makeup looks when I apply blush last. More specifically, blush after highlight. If my eyeshadow look comes out heavy, I like the flexibility of being able to adjust my cheek makeup. I like to do bronzer, highlight, and then blush last to prevent my highlight looking to painfully obvious. Applying blush last allows me to conceal a stripe of highlighter and help blend everything back into my bronzer and hairline.
What’s a makeup technique or product you love that might be an unpopular opinion? I would love to know! Makeup style is such a personal preference and there’s always something new to learn. It might be interesting to revisit these opinions in 5 or 10 years so see how preferences change.

Chelsea Pearl is a Bay Area lifestyle blogger and content creator covering California travel, Sonoma wine country, restaurants, fashion, beauty, retro gaming, cosplay, and lifestyle since 2009. She holds both the WSET Level 3 Award in Wines with distinction and Napa Valley Wine Expert certifications. She shares firsthand reviews, wine recommendations, travel guides, and pop culture content across the San Francisco Bay Area and beyond.
I can totally relate to these unpopular makeup trends/opinions! Not every trend works for every face shape/skin type/ eye shape. Normalizing different opinions and options is an awesome way to love all kinds of beauty–love this post! xoxo