Last Thursday’s party at theBalm‘s new San Francisco flagship store simply knocked my socks off. Having been an avid fan since their debut in Sephora many years ago, I’ve always loved the brand for their easy-going take on beauty. They give off the vibe that beauty should be fun and not taken too seriously, yet your products should still perform amazingly. My absolute favorite products from theBalm are their blushes and bronzers, but their eyeshadows are totally next on my to-try list!
Located at 788 Valencia Street, this bright and cheeky boutique offers a full selection of products, including their new hair care line, right at your fingertips! Plus at the boutique you can enjoy makeup application and waxing treatments as well, so you can get your shopping and beautification needs met in one easy stop.
I met up with several of my blogger pals there, but it was especially nice to catch up with my sister, Caitlin, who is also super into the brand. Check out some of my favorite photos from the night!