Parade has officially launched at Target! I’ve been hearing my friends rave about this size inclusive intimates and cozywear brand for a long time, so I was excited to finally try on the pieces in-person at a Target store this week. Parade was created by Cami Téllez, a young Latina entrepreneur who set out to create a line of sustainable and inclusive brand of underwear. The CEO started the brand at just 21 years old!
Parade is now in 400+ Target stores and on Target.com! The collection covers standard and plus sizes, size XS to 3XL. They hooked me up with a gift card to grab some pieces to try out. Here’s what I bought from the Parade x Target collection and what I thought about the fit!
Parade x Target Haul
Parade Triangle Bra
This everyday wireless triangle bralette is so silky soft, it’s just unreal! I sized up to an XL which features a thicker band and straps, as well as larger triangle sizes. I wear bralettes most of the time, but this has a little more support with the hook clasp band across the back, and NO underwire. The straps are also adjustable. Both the back and side panels of this bra have a light mesh panel, a detail that matches the underwear also in the collection. The bra is currently priced at $28.
Parade Mesh Thong
When I first saw the Parade at Target pieces, I knew this was immediately going in my cart. The stretchy mesh thong has an elastic band but it doesn’t dig in, it just lays down smooth on your body. It’s comfortable AND cute! I already want several more pairs. This mesh style also comes in a classic brief cut as well. The mesh thong is currently priced at $10.
Parade Mesh Boyshorts
I’m not usually a boyshort girly, but these really surprised me! If you have thick thighs, you already know. Mesh panels and skinny hems usually are not very comfortable around the tops of the thighs. However, these mesh boyshorts are light as air and the leg openings are soft and not restrictive. They offer comfort and style. I like that they have overall great coverage with a little sexy twist with the mesh side panels. The boyshort underwear is currently priced at $11.
Parade x Target Pieces
Target is starting with this core collection of Parade underwear and bras in a wide selection of colors, including my favorite color black. My second favorite color in the collection is the bold tomato red. The recycled nylon fabric in this collection is really so dreamy, you just have to feel it next time you shop in-store. It’s light as a feather, silky soft, and almost cooling to the touch. It will be interesting to see what else they add in the future. Don’t forget, Target REDcard holders save an extra 5% off every time they shop at Target stores!
If you would like to shop even more Parade items, shop the main Parade site and use my affiliate code CHELSEAPEARL to save 20% off!
Other Parade Pieces on my Wish List
Have you shopped the Parade Target collection yet? Let us know what you bought and thought of it in a comment below!