Dulce Day with Benefit

Sunglasses: Forever 21  //  Top: Mine  //  Trench: H&M  //  Jeans: Michael Kors  //  Belt: H&M  //  Purse: Michael Kors  //  Lipstick: Maybelline Color Whisper “Cherry on Top“

Prolific YouTuber and style blogger Dulce Candy celebrated her 1 Million YouTube Subscribers milestone with Benefit Cosmetics and hundreds of her fans at Macy’s Union Square this past weekend. Dulce is someone I’ve been subscribed to for the past three or so years, so it was great to check out a local event to celebrate her success!

As an aspiring blogger and vlogger, I absolutely had to check out this event. Not only am I a huge fan of Dulce, Benefit Cosmetics is one of my favorite makeup brands. In addition, my sister, Caitlin, is now a freelance makeup artist for Benefit and she happened to be working this event on Saturday. While I decided not to wait in line for the meet and greet with the hundreds of other girls — the line wrapped around the block — I got my fangirl on observing all the madness and lurking Dulce from afar.

I nibbled on custom-made Benefit cupcakes from Kara’s Cupcakes, two stepped to the house tunes the DJ was providing, and eyeballed the adorable goodie bags everyone but myself got their hands on. I also helped answer questions for lost tourists who were confused by this event dominating the ground floor of San Francisco’s largest department store. “Who is she?” they asked. “Is she a Victoria’s Secret model?” they probed. I giggled and replied, “no, she’s a blogger.” And then it hit me — the average person finally gets it: blogging is a serious profession. Five years ago that might have not been the case. At any rate, Benefit had a great setup for the meet and greet, including a custom branded step and repeat, custom tote bags, an event photographer, and printer for people to get their pictures right away from. They owned this event head to toe, and I have to applaud their marketing and PR team for a job well done.

I love these kind of events because they’re not only fun to attend; they reignite my passion as a blogger. Dulce is a really talented and dedicated blogger who deserves all the success she’s earned. Be sure to check out her style blog, dulcecandy.com, and her YouTube channel to get to know her better! You can also lurk the whole event by the #DulceDay hashtag on both Instagram and Twitter. Shout out to Benefit Cosmetics for hosting and Macy’s for facilitating! Here’s to another million subbies!